Tesco has announced the appointment of Wieden + Kennedy as its new lead creative and strategic agency following a competitive pitch.
The pitch process was handled by intermediary consultancy Oystercatchers.
Matt Atkinson, Group Marketing and Digital Officer at Tesco said, “We are delighted to have appointed W+ K after a very competitive pitch process. Their strong thinking, brilliant team work and creativity really stood out. We are excited about working with them on our plans. I would say that it was very hard to make a decision, the responses we had from all were very compelling indeed”
Neil Christie, Managing Director of Wieden + Kennedy said, “We are absolutely thrilled and delighted to be working with Tesco. It’s a wonderful opportunity to work with one of Britain’s truly iconic brands”
We got the news first thing this morning that we had won the pitch for Tesco, the UK's largest retailer. MASSIVE excitement! We went straight round the corner to our local Tesco and cleared them out of Tesco own-label champagne. ECD Tony (above) unable to contain his excitement. Local Tesco staff were also very happy about the result:
Good news at W+K – the lovely Matt Owen has joined us a permanent member of the account management crew.
Matt has done a great job freelancing over the past few months getting stuck in on Nike and learning the ropes of agency life. He's proven to be a fast learner and a top bloke. So he now joins us as an Account Manager proper – working on Finlandia and Three. We won't forget this means he owes us a secret at the next agency meeting…