Brown-Forman has confirmed the appointment of Wieden + Kennedy as its new lead agency for the Finlandia vodka brand for Greater Europe and Africa which accounts for more than 70% of the brand’s volume.

This follows the successful pitch acquisition of the Maximus Vodka business back in February, which resulted in Wieden + Kennedy working on the new brand positioning and integrated campaign platform for the brand.Wieden + Kennedy will work alongside Story Worldwide, the digital comms planning roster agency, to develop a fully integrated campaign that will initially launch in Poland and then roll out across the complete region.

The pitch winning work aims to build upon the Finnish vodka’s premium credentials and redefine themselves so as to give Brown – Forman a flexible and exciting platform on which to build the brand.

Neil Punwani, SVP, Global Managing Director Vodkas, Brown – Forman said: “We have developed a strong working relationship with Wieden + Kennedy through their work on Maximus Vodka. We are pleased to be extending this to our global flagship vodka brand, Finlandia, across our most important markets”

Neil Christie, Managing Director of Wieden + Kennedy London commented: “Finlandia is a fascinating brand with a great heritage and huge potential. We're excited to be working on its Greater Europe and Africa relaunch with the team at Brown Forman. Kippis!”

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