WIEDEN + KENNEDY NAMED AGENCY OF THE YEAR CANNES INTERNATIONAL FESTIVAL OF CREATIVITY 2012

Wieden + Kennedy was named Agency of the Year and Independent Agency of the Year at the 2012 Cannes International Festival of Creativity. W+K was also runner-up Direct Agency of the Year.

Full listing of W+K awards at Cannes this year, by office, follows below:


LONDON
FILM

  • Lurpak Rainbow – Savory Foods,  BRONZE


FILM CRAFT

  • Lurpak Rainbow – Editing, GOLD
  • Lurpak Rainbow – Sound Design, GOLD
  • Nokia Gulp – Animation, BRONZE


CYBER

  • Kaiser Chiefs – Viral Advertising, SILVER
  • Kaiser Chiefs – Websites and Microsites, SILVER
  • Honda Experiment Game – Other Interactive Solutions / Games, BRONZE


PRESS

  • Honda Cars Lightbulb – Cars, SILVER
  • Honda Cars Fish  – Cars, SILVER
  • Honda Cars Sweetcorn – Cars, SILVER

 

PORTLAND

  • Agency of the year
  • Independent agency of the year
  • Runner-up direct agency of the year


BRANDED CONTENT & ENTERTAINMENT

  • Coke Polar Bowl – Best Use or Integration of Digital Media, BRONZE

 

FILM

  • P&G Best Job – Corporate Image, GOLD
  • Chrysler Halftime America – Corporate Image, SILVER
  • Old Spice Motorcycle (PDX + Sao Paulo) – Cosmetics Beauty,  BRONZE
  • Nike I Would Run to You – Clothing, Footwear & Accessories, BRONZE
  • P&G What I See – Corporate Image, BRONZE
  • Old Spice Bounce – Viral Film, BRONZE
  • Coca-Cola Polar Bowl – Interactive Film, BRONZE

 

FILM CRAFT

  • P&G Best Job – Best Production Value, GOLD
  • P&G Best Job – Art Direction, SILVER
  • P&G Best Job – Direction, SILVER
  • P&G Best Job – Cinematography, SILVER
  • Levi's Legacy (Joint Editorial) – Editing, BRONZE
  • Nike I Would Run To You – Best Use of Music, BRONZE

 

CYBER

  • Old Spice Devastating Explosions – Cosmetics, Beauty & Toiletries, BRONZE
  • Old Spice MANta Claus – Best Digitally Led Integrated Campaigns, BRONZE
  • Old Spice Mano a Mano en el Bano – Best Digitally Led Integrated Campaigns,  BRONZE
  • Old Spice Devastating Explosions – Best Video, BRONZE

 

DIRECT

  • Coca-Cola Polar Bowl – Fast Moving Consumer Goods, GOLD
  • Nike Back 4 the Future – Digital Response Websites, BRONZE
  • Coca-Cola Polar Bowl – Social Media & Viral Marketing, BRONZE

 

RADIO

  • Old Spice Look – Cosmetics Beauty, GOLD
  • Old Spice Heart Tokens – Cosmetics Beauty, SILVER
  • Old Spice Windows Down, Moods Up – Cosmetics Beauty, SILVER

 

PRESS

  • Old Spice Action Hero – Cosmetics Beauty, SILVER
  • Old Spice Rocker – Cosmetics Beauty, SILVER
  • CREATIVE EFFECTIVENESS
  • Chrysler Born of Fire,  EFFECTIVE
  • Old Spice Response Campaign, SHORTLIST

 

MEDIA

  • Coca-Cola Polar Bowl – Best Use of Screens, SILVER
  • Old Spice Mano a Mano en el Bano – Best Use of Integrated Media, SHORTLIST

 

TITANIUM

  • Old Spice Mano a Mano en el Bano, SILVER
  • Coca-Cola Polar Bowl, SHORTLIST

 


NEW YORK
BRANDED CONTENT & ENTERTAINMENT

  • Jordan The Explosive Game – Best Use or Integration of Experiential Events, BRONZE

 

FILM

  • ESPN Shake On It  – Publications & Media, SILVER
  • Jordan Love the Game  – Corporate Image, BRONZE
  • ESPN The Name – Publications & Media, BRONZE

 

FILM CRAFT

  • ESPN The Name – Script, BRONZE


OUTDOOR

  • Jordan Melo Event – Digital Outdoor, SHORTLIST

 

AMSTERDAM

FILM

  • Heineken Legendary Making of the Date (Amsterdam) – Short Format Internet Film, SILVER

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