Interesting idea and spot-on media placement. Perhaps printing the reveal in the ad itself lessens the impact and potential debate around the issue. Interesting approach on a small budget, though.
Created to honour the amazing mothers behind Olympic athletes, “Best Job” shows the hard work all mums do to raise their children—a lifetime of chauffeuring their children about, washing their clothes, providing meals on the run and supporting them at practices and competitions—all to see their children succeed. The hardest job in the world, is the best job in the world.
Love makes people do crazy things. Like run across the country. See how strong running reunites a long distance couple. The film was created by Wieden + Kennedy Portland, directed by renowned commercial director Ringan Ledwidge and shot in three cities and five states over the course of 11 days.
Wieden + Kennedy is excited to announce the launch of the Procter & Gamble "Thank you, Mom" campaign for the London 2012 Olympic Games.
This campaign has been a labour of love for over two years – led by WK Portland, and supported others across the W+K network.
Procter & Gamble may not be in the business of athletic equipment, sport drinks or athletic wear, but they are in the business of helping mum and they are the 'Proud Sponsor of Moms'.
So at the London 2012 Olympic Games, P&G will thank mothers everywhere—not just the mothers of Olympians, but every mum who does whatever it takes to help make her kids' life the best it can be.
The cornerstone piece of this initiative is the global launch of the "Best Job" two-minute film.
The spot celebrates the work all mums do to help their children succeed by following the journey of four mothers raising future Olympians. The ad shows the hard work that mums do to raise their children—a lifetime of chauffeuring their children about, washing their clothes, providing meals on the run and supporting them at practices and competitions—all to see their children succeed. The hardest job in the world, is the best job in the world.
To shoot the ad, we recruited director Alejandro González Iñárritu (Babel, Biutiful, 21 Grams), who is known for his ability to tell genuine stories through careful attention to detail. The commercial was shot on four continents and features local actors and athletes from each location—London, Rio de Janeiro, Los Angeles and Beijing.
We’ve also given people a way to thank their mum publicly using the "Thank you, Mom" Maker. This tool will span three platforms and allows users to use video, images, or text to show their mum some appreciation. The stories will be aggregated and shared out in galleries across Facebook, YouTube, and P&G.com as a living conversation centered around thanking mums. You can send a thank you to your mum now using the Facebook version.
Watch the spot. Like the FB page. Create a thankyou. And pick up the phone and call your mum today.
Please welcome Ollie Wolf and David Goss, a creative team who have ventured all the way from the west end and Saatchi & Saatchi to join us here in Hanbury Street.
They've worked on the likes of Visa, San Miguel, Howies and Gaymers in the past and even had the pleasure to have Dave Dye for a boss, though we won't hold that against them.
As you can see from the attached photo they should fit in here perfectly.
It’s taken a while to write this, but then, it’s taken a while to recover. Sunday 1st April saw our annual Founder's Day. Normally this is a day of group activity shenanigans followed by a booze-up. But this year was different. This year was Wieden + Kennedy’s 30th anniversary, and although booze was still involved (natch) the order of the day was something a little bit more inspirational.
As we passed through the doors you couldn’t help but feel that something was amiss. The walk in stupid man was in a silver sweatsuit, the library was a sea of white and bean bags. Everywhere looked…tidy. It could only mean one thing: we had somehow travelled forward 30 years into the future to the W+K Centre 2042.
After a feast that was resolutely planted in the present, the rest of the day was spent looking at where we might be in the next 30 years with the help of super-curator, Beatrice Galilee. Matt Jones from BERG kicked off the day by blasting us into the future (sorry about the un-futuristic projector, Matt).
And what a day. We smelt the moon with We Colonised the Moon, learnt arduino with Technology Will Save Us (Tony D was pretty pleased with his Lumiphone), tasted the future with food artist Caroline Hobkinson and explored new territories with the Unknown Fields Division. Finally, Sam Bompas from Bompas & Parr came in with the Experimental Cocktail Company and blew our brains out by drinking futuristic cocktails and sniffing something lethal from an apron. Don’t ask.
All of which set us up perfectly for walking back out of W+K Centre 2042 and going back to the past, way, way back to 1982 at the CuckooClub, Mayfair. Drinks flowed freely, faces were painted, shapes were thrown. The highlight was Boy George was on the wheels of steel closely followed by a magician. Some thought him better than Paul Daniels. Yes, he was that good.