Rio Ferdinand – Rio’s First Find

For the second year, Nike has launched  its global search for young footballing talent. Called The Chance, the competition is spearheaded by Barca boss Pep Guardiola and supported by an international scouting network that comprises some of the most distinguished names in football, from Laurent Blanc to Giovanni van Bronckhorst.

Here in the UK, scouting duties fell to Manchester United and England defender, Rio Ferdinand, who kicked things off by turning up unannounced, for a half-time pep talk at a rainy, muddy game on the outskirts of Manchester. His role, to pick the player who would head straight to The Chance national trials. We were there to film the whole thing.

Rio did not take his responsibility on the day lightly. He selected a player who stood out not just for his technical ability and velvet touch, but for his selfless running and dedication to the cause — for his hunger.  

The film was launched by Rio on twitter, and Mr Rooney tweeted it too.

It was also posted across facebook, and Rio featured it on his app.

To date the film has had over 500,000 views across all channels, and applications for the Chance are totting up.

Find out more at NikeFooball.com 

  

 

golds and excellence for Wieden + Kennedy at British Arrows

Screen Shot 2012-03-22 at 10.58.56

Full report from the British Arrows Awards bash last night:
It was in battersea park.
Our client Ellie went up to collect the special 'advertiser of excellence 2012' award for Honda.

Excellence

Hollie, Freddie, Sam and Chris collected two golds for Cravendale 'cats with thumbs' (practically a stage invasion)
We danced to floor fillers from the 90s.
Foulder definitely retoxed and is now back on the coconut water.

BROWN – FORMAN APPOINTS WIEDEN+ KENNEDY AS LEAD AGENCY FOR MAXIMUS VODKA GLOBALLY

Brown-Forman has confirmed the appointment of Wieden + Kennedy as its new lead global agency for the Maximus vodka brand following a competitive pitch.Maximus was acquired by Brown- Forman in 2011.
Wieden + Kennedy will develop an integrated campaign beginning in the brand’s home market of. There will be a wide range of multi-media assets developed.


The pitch – winning work aims to redefine the Maximus brand, create excitement/resonance amongst young men, and give Brown Forman a platform on which to build the brand globally.

Kris Sirchio, Chief Marketing Officer, Brown – Forman said: “We are excited to welcome Wieden + Kennedy to the Brown Forman family of leading global creative agency partners. Wieden + Kennedy brings a proven provocative creative approach that we believe fits perfectly with Brown Forman’s long term brand building tradition.

Neil Christie, Managing Director of Wieden + Kennedy London commented: “We're absolutely delighted to have won the Maximus pitch and to be partnering with Brown-Forman as one of the leading global players in the spirits industry. Maximus is a brand with loads of potential and this is an opportunity to shake up the vodka sector with some great work.”


About Brown- Forman:

For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve.  Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide.  

For more information about the company please visit;

http://www.brown-forman.com

 

who will save the world? Space ducks!

Space ducks

After a year and a half of filming, drawing, singing, recording, animating, programming, and not sleeping much, we are proud to announce the launch of Daniel Johnston's Space Ducks: An Infinite Comic Book of Musical Greatness!

The Universe is under siege. Satan’s armies have begun the attack. And there’s only one thing standing between life and complete and utter oblivion.

Ducks.

Space Ducks.

Enter the mind of Daniel Johnston: indie music icon, inspiring visual artist, comic book superfan.
 
Space Ducks: An Infinite Comic Book of Musical Greatness
is more than Daniel Johnston’s first-ever comic book. It’s a passion project, brought to life through the hard work and collaboration of Daniel Johnston fans across several disciplines.
 
Spearheaded by Wieden+Kennedy Entertainment, the project started with a simple assignment: to help rework Daniel Johnston’s website. But being Daniel Johnston fans themselves, the W+K team saw it as an opportunity to help him create something much more significant.
 
Daniel has always wanted to publish a comic book. The idea was to give him a platform to do just that, and to evolve the resulting opus into a corresponding app that would launch his new album in a big way, combining all of his amazing talents: his art, his music and his uncanny ability to inspire others.
 
Featuring the voices and music of several prominent indie musicians, and fans of Daniel, including James Mercer of the Shins, Yo La Tengo and Unknown Mortal Orchestra, the Space Ducks app allows users to play their way through the comic narrative, game by game, chapter by chapter, unlocking animated films and Daniel’s new album as they go.
 
In addition, game pieces can be cut from the hard copy of the comic and placed on the iPad screen to play the games, taking the SpaceDucks experience to a new level.
 
The Space Ducks comic book can be purchased at comic book shops worldwide, on the Space Ducks app and at hihowareyou.com. The app can be downloaded for free in the iTunes Store. Both will launch at thisyear’s SXSW in Austin, Texas, at The Belmont on March 13 (tomorrow) at Daniel Johnston’s Space Ducks launch party.
 
DJ-SXSW
The comic is published by BOOM! Studios. The app was built in conjunction with French digital developers, les éditions volumiques, with music and VO talent curated by Search Party Music and Brooklyn Vegan. The entire project was made possible through partnership with Primary Wave Music and Eternal Yip Eye Music.

new biz win: Maximus vodka

Maximus-3

Brown-Forman has confirmed the appointment of Wieden + Kennedy as its new lead global agency for the Maximus vodka brand following a competitive pitch.

We will develop an integrated campaign beginning in the brand’s home market of Poland. This will be followed by a global rollout, which will continue in the second half of the year. There will be a wide range of assets developed: TV, digital, social media, print and point-of-sale activation, etc.

The pitch-winning work aims to redefine the Maximus brand, create excitement amongst young men, and give Brown Forman a platform on which to build the brand globally.

We're absolutely delighted to have won the Maximus pitch and to be working with Brown-Forman. Maximus is a brand with loads of potential and this is an opportunity to shake up the vodka sector with some great work. And it makes an excellent complement to our win of Schweppes a few weeks ago. Now we can drink Maximus vodka and Schweppes tonic and that counts as working!