The other night team W+K went off to the bash for the 2011 ANNAs – the awards for the best advertising in UK national newspapers. We were chuffed to pick up the main award of the night: The ANNAs Hall of Fame winner for best press campaign of the year went to our 'tangential thinking' campaign for Honda.This pan-European campaign covers Honda products and innovations across cars, power equipment, bikes and marine and aims to explain how Honda's approach to solving engineering problems leads to innovative solutions. It's all about their belief in 'the power of dreams'.
Judge Gerry Moira said, "In a newspaper full of shiny showroom cars, these ads stand out. OK, they are not burdened with having to sell low APR rates and finance packages but they exploit and explain their brand messaging with great style."
Here are some of the ads in the winning campaign.
Well done to the W+K Honda team and to our clients at Honda. Work like this just isn't possible without a great client.
We're delighted to have won this one – it's our third time of picking up campaign of the year at the ANNAs in the last few years.