Creativity magazine's annual tot-up of various creative awards shows (ADC, AICP, The Andy Awards, Cannes, The One Show, D&AD and The Clios) forms a league table of the most awarded agencies and campaigns. W+K has had a strong showing in 2011, as this article in Advertising Age reports.
"Domination is Theme This Year as Wieden & Kennedy Pervades the Top of the Charts.
"How firmly (Wieden + Kennedy's campaign for Nike) "Write the Future" captured the industry's hearts and minds is evident in its emergence as 2011's big winner. The spot topped this year's list of most-celebrated TV ideas, but it also served as the anchor of a multifaceted campaign that rocketed to the top of this year's overall award winners — the biggest performers irrespective of media category, show or platform.
"Not that Nike lacked formidable competition. In a surprise move, "Write the Future" bested what would be hard to disprove as the most talked-about social-media push of the year, Old Spice's "Response" Campaign. In our 2010 Creativity Awards report we predicted this to be the Portland contingent's next big thing. And it was. The W&K, Portland, team allowed everyone and Alyssa Milano to get up close and personal with the Man Your Man Could Smell Like in real time, via an insane production marathon that saw its creative team both writing and directing YouTube video comebacks on the fly in response to fans' and celebrities' social-media comments."
Creativity magazine goes on to say:
"2011 is the year of domination as Wieden + Kennedy takes over the tops of the charts."
Write the Future "Topped this year's list of most celebrated TV ideas, but it also served as the anchor of a multi-faceted campaign that rocketed to the top of this year's overall award winners–the biggest performers irrespective of media category, show or platform.
"The Wieden family, thanks to its winning work for Old Spice, Nike, Levi's, Heineken, Chrysler, and more, occupied prime real estate in this year's rankings. Portland, followed by Amsterdam, took the top awarded agency slots, while its creative directors occupied seven of the top ten seats for most awarded creative directors, and its copywriters and art directors took six slots within their respective charts. The success of Old Spice's Response campaign also landed its creative team not just in the highest rungs of the creative charts, but also in four seats among the year's most awarded directors–rankings typically reserved for those who make their living full-time behind the camera."
Nice job, network chums.