W+K ‘Digital Agency Of The Year’ – Blades 2011

W+K triumphed at the pitch Awards – The Blades 2011 last night. The agency was named ‘Digital Agency Of The Year’ and also won in several other categories – across both the Digital and Advertising media.  Other awards include:


Advertising:
Consumer Goods / FMCG – Old Spice – The Man Your Man Could Smell Like
Outdoor – Lurpak – A Kitchen Odyssey
Digital – Old Spice – The Man Your Man Could Smell Like
TV – Old Spice – The Man Your Man Could Smell Like


Digital:
Consumer Goods / FMCG – Old Spice – The Man Your Man Could Smell Like
Transport / Automotive – Honda – This Unpredictable Life
Sport / Travel / Leisure – Nike –Nike GRID
TV / Viral – Old Spice – The Man Your Man Could Smell Like
Social Media – Old Spice – The Man Your Man Could Smell Like
Client of the Year – Ian Armstrong, Head of European Marketing, Honda
Agency of the Year – Wieden + Kennedy


The Blades 2011 – supported by Creative Review, designweek.co.uk, nma.co.uk and Marketing Week – invites strategic agencies to showcase their talents.
It is still the only awards scheme to be judged by clients, focusing solely on the creative execution of campaigns.  The judging panel has looked through hundreds of entries to extract the most memorable creative campaigns, appraising how brilliant ideas – without always being part of that ‘big idea’ can achieve brand buzz and brand vitality.

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