flux capacitor…fluxing!

Some more info, via cool-hunting site If It’s Hip, It’s Here, on Wieden + Kennedy Portland’s ‘Back for the Future’ campaign with Nike for the Michael J. Fox Foundation for Parkinson’s Research.

Some more info, via cool-hunting site If It’s Hip, It’s Here, on Wieden + Kennedy Portland’s ‘Back for the Future’ campaign with Nike for the Michael J. Fox Foundation for Parkinson’s Research.

Nike Back to the Future Shoe

Some more info, via cool-hunting site If It's Hip, It's Here, on Wieden + Kennedy Portland's 'Back for the Future' campaign with Nike for the Michael J. Fox Parkinson's Disease Foundation, as previously blogged about here.

To raise funds for Michael J. Fox's Foundation for Parkinson's Research, Nike designed 1500 pairs of shoes based on the kicks worn by Fox's character Marty McFly in the original movie, "Back To The Future" to be auctioned off on eBay and at select Niketown stores.

All of the shoes have now been auctioned off, but the two minute film featuring Bill Hader with Christopher Lloyd reprising his role as Dr. Emmett Brown is currently top of the viral charts, with nearly five million views so far.

I love these poster designs for the auction event, by Kate Gibb, Brent Rollins, La Boca and Will Sweeney.

KATE GIBB poster
Brent Rollins poster
BTTF LA BOCA
Will sweeney poster

Here's that short film again.

And here's a message from Michael J. Fox.

2 thoughts on “flux capacitor…fluxing!”

  1. i think this is amazing. Can i ask, in a non-confrontational sort of a way, how much Wiedens contributed to this? Obviously i want it to be as much as possible but did the idea come from Nike? Was the project driven at NIke? (seems like it must have been) What did you guys do? The films? The line (which i love)? Would be good to know before awarding it every award under the sun next year.

  2. Cheers, George.
    To answer your question, Nike approached W+K in Portland with a brief of launching the Nike Mag in support of the Michael J Fox foundation. They wanted to raise awareness of Parkinson and as much money as possible for the foundation.

    W+K then developed the film, microsite, and eBay integration (auction site) to fulfil the brief. It was a true collaboration with Nike and W+K, with the aim of helping to eradicate Parkinson’s from the space/time continuum.

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