This summer, Wieden + Kennedy has been named the most creative independent agency in the world – as well as the most effective independent agency in the world.
The network picked up the ‘Independent Agency of the Year’ award at the 2011 Cannes Lions International Festival of Creativity. Then later in June at the Effie Awards, W+K was named ‘2011 Top Ranked Most Effective Independent Agency’.
The Cannes Festival is the world’s biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 24,000 entries are made from all over the world are showcased and judged.
Effie Worldwide and Warc, the global marketing intelligence service, revealed the results of the inaugural Effie Effectiveness Index after analysing finalist & winner data from 40 worldwide Effie competitions.