Cravendale continue to get carried away with all things milk related in their latest instalment of ‘The Milk Matters’ campaign.
Who first thought to milk a cow? How did it happen? And why haven’t they gone down as one of history’s greats?
The time has come to right this terrible wrong.
Set in the wilds of Britain, we follow the epic struggle of one man, Brian, on his quest to milk a cow. Working our way through the millennia, and his various endeavours, we end with the moment he successfully retrieves the white elixir. All hail Brian, our mystery milk hero. If it weren’t you you, there’d be no Cravendale.
Thank yous go to everyone involved at W+K, Rokkit, MPC and Arla.
By Crom's balls! I always find the juxtaposition of decaying human remains and hot dog sausages to be a moutwatering combination and this ad is a fine example of it.
Meanwhile, remember Conan's new business strategy. The best thing in life is "To crush your enemies, to see them driven before you, and to hear the lamentations of their women."
One of W+K founder Dan Wieden's sayings is "You're only good to me after you've made three tremendous mistakes, hence this sign in the Portland office made from 150,000 drawing pins.
Here in the London office we have this sign in one of the meeting rooms and the same graphic as tshirts.
And now one of our writers has gone a step further and had this tattooed on his chest.
I make that three tremendous 'failure' artworks.