Cravendale, the UK’s number one milk brand, is launching a new film in cinemas across the UK on Friday 29th July. The spot will appear during screenings of family films such as Captain America and Cars 2.
‘Milk Me Brian’, created by Wieden + Kennedy, is the next phase of the Cravendale’s £12m national ‘The Milk Matters’ campaign – which dramatises the brand’s superior taste and quality in a familiarly light-hearted way. Cravendale is passionate about milk and the campaign has been created to remind consumers of this.
The new film, created by Freddie Powell and Hollie Sayers and creatively directed by Sam Heath and Chris Groom, brings to life the fantasies of a man at his breakfast-table, wondering who first thought to milk a cow – and how it was done. These musings transport Brian back to pre-historic times, and see him through the ages in a number of scenarios pondering the solution. Could the notion of milking have come to him by trial and error, or by divine intervention, or even whispered to him in a dream? Whatever took place all those years ago – without the unhinged genius of Brian – there would be no Cravendale today.
The launch of this film, the latest dimension of the Cravendale world, aims to generate further love for the brand following the huge success of Bertrum Thumbcat and his gang of polydactyl cats earlier this year. Fans can still interact with Bertrum every day on Facebook and Twitter.
Sam Dolan, Cravendale Senior Brand Manager, said: ‘We’re over the moon with our new Milk Me Brian ad. It continues our mission to surprise, delight and entertain consumers brilliantly’.
Chris Groom, W+K Creative Director, said ‘One of the greatest oversights in human history is that no-one ever recorded the name of the first man to have milked a cow. It's time to right this terrible wrong.’
Further elements of the ‘Milk Me Brian’ campaign will roll out later in the autumn – bringing to life the specialness of Cravendale.