big night for Wieden + Kennedy at D&AD awards

Pencil
A D&AD black pencil, last night. This is a rare sighting of the semi-mythical, totemic object sought by creatives worldwide but only rarely glimpsed, much less grasped.

Wieden + Kennedy's Old Spice campaign was the big winner at this year's D&AD Awards, picking up two Black Pencils out of the six awarded. W+K's The Man Your Man Could Smell Like campaign picked up five pencils and a total of nine awards in all, its Black Pencils coming in the TV Commercial Campaign Category and the TV Commercials 21-40 Seconds category. D&AD President Simon Sankarayya said in this week's Campaign, "After creating one of most well-received spots for some time, the 'Response' campaign was a 'digital' extension that was, in my eyes, pretty much perfect." (But not perfect enough to get a black pencil in digital!)

These wins continue an award-winning run for the campaign which has also won the top awards at Cannes, One Show, the NY Art Directors Club and many more over the past year.

This posting (above) alone now registering over 33 million views on YouTube.

Wait, there's more.

Our Write the Future campaign for Nike also picked up four pencils: for TV Commercials over 120 seconds, Integrated, Direction for Film Advertising and Editing in Film Advertising.

Stu freddie eric

W+K's Freddie, Stu and Eric lark about with their WTF pencils.

Stu freddie

Stu and Freddie looking a bit shellshocked and wondering where they're going to find a big enough pencil case. Congrats, lads.

Here it is one more time…

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