In celebration of tomorrow's Royal Wedding – we are giving out delicious Royal W+K Royal cupcakes, created by Lily Vanilli, here at the agency on Hanbury Street, E1 at 4pm.
Our current window installation, the Wieden + Kennedy + Will + Kate interactive souvenir postcard maker is in full swing:
Everybody is welcome to come and make their own postcards and eat cake (served by Lily herself) to commemorate the big day with us.
I can't think what it is about our reception that is leading people to mistake the agency for a bicycle shop.
Last week, Laura, Emma and I (Hollie) set out for a Honda shoot with our intrepid client Sara.
First stop Devon: and an absurdly chilly fishing boat somewhere in the middle of the English Channel.
Things to note from the first leg of our road trip…
1. On a shoot as cold and windy as this, fashion goes out the window.
2. W+K ladies can create a professional, office-like environment anywhere.
3. Next time I write the words “we open on a fishing boat in the dead of night,” I shall consider the implications.
If you peer closely, you might just be able to make me out in the corner of the cockpit, whimpering, while trying to warm my hands on a dead sea bass.
To Oxfordshire next, and a farm breeding everyone’s favourite British livestock: alpacas.
Things to note from the second leg of our trip…
1. If you potter into a herd of alpacas, they’ll spit bright green regurgitated crud at you. As I discovered to my detriment.
2. Put Emma near an alpaca, and she’ll act as a sort of ‘alpaca aphrodisiac’, inciting scenes that would make my grandmother blush.
3. If you set up a camera rig three inches off the ground on a fast-moving vehicle, you should probably take molehills into account.
The campaign should be landing in your telebox in about 6 weeks.
Nokia (client) has released an incredible 3D version of major cities on OVI Maps. Check it out here.
Here's Wieden + Kennedy London, as seen on Ovi 3D.
Any closer and you'd be able to see people catching a few rays on the roof terrace.
We now have an ice cream van in the office. Not a real ice cream van – that would be whimsical and foolish. It's a mural painted on the outside wall of the photography studio. You can't buy a 99 from it but you can look in the window and see what's happening in the studio.
We noticed that Wieden + Kennedy shares its initials with the royal couple William and Kate. W+K designer Jo Glover and spatial designer Philip Cooper were moved by this portentous omen to create a celebratory installation in the window of our Hanbury Street office.
They made a spectacular six-foot high wedding cake based on Royal wedding cakes from the past. The cake is now on display, attracting the attention of Shoreditch hipsters, Japanese art students and local residents.
They also built an interactive souvenir postcard maker.
This enables passers-by to make their own royal portrait and upload and share it on our special WKandWK Facebook page.
Here are a couple of nice ones:
We hope that our window installation will give Londoners and the 1.1 million visitors expected to the capital for William and Kate's wedding the opportunity to feel a little bit more royal for the day.
The day before the wedding, 28th April, Wieden + Kennedy invites everyone (well, so long as 1.1 million don't turn up) to come to the agency and enjoy one of our delicious royal W+K cupcakes, created by Lily Vanilli ‘The Queen of Cupcakes’ (ES Magazine). We'll be handing them out – FREE!
Not everyone is lucky enough to be one of the 1,900 guests invited to Will and Kate’s big day (they missed me off the list, for example) so we wanted to create a special experience where everyone is welcome. We want our guests to feel like royalty, and to share a piece of our cake. And even if you're not a monarchist, an extra public holiday is worthy of celebrating with cake.
As if that wasn't enough royal wedding-related stuff, the theme is continued in the current exhibition in Wieden + Kennedy's L Gallery.
This gallery is small enough to be located in the reception desk in our offices. The current display consists of some lovely royal wedding souvenirs.
While Royal Wedding fever grips the nation, we have been telling the lovely Miss Naomi Bartle (account manager on our P&G business) that she is a dead ringer for Kate Middleton for literally a hundred years and that she needs to cash in on it. She's been time-poor so we let it slide. But then Anna Blackstock spotted a competition in Heat magazine for the best Fake Kates.
So we decided we would all enter Naomi. We got the dress, the ring, the shoes all sorted and Naomi supplied the body, the hair and the regal smile. We all went down to a shoot at the Queen's House on Tuesday evening and got W+K's Robbie to pap Fake Kate which he did expertly.
Naomi emailed off the final pics to Heat on Wednesday evening. It appears we missed the deadline (obviously, it's the first time W+K has ever missed a deadline) but the Heat team loved Naomi's shots so much she won a special prize. Magestic!