Cats. With Thumbs.

‘Cats with Thumbs’ is the first piece of work in a brand new campaign from Wieden + Kennedy for Cravendale that intends to get totally carried away with everything milk-related. The TV ad brings to life a mental flight of fancy, musing on what might happen if cats were to grow opposable thumbs.

‘Cats with Thumbs’ is the first piece of work in a brand new campaign from Wieden + Kennedy for Cravendale that intends to get totally carried away with everything milk-related. The TV ad brings to life a mental flight of fancy, musing on what might happen if cats were to grow opposable thumbs.

'Cats with Thumbs' is the first piece of work in a brand new campaign from Wieden + Kennedy (that's us) for Cravendale that intends to get totally carried away with everything milk-related. The TV ad brings to life a mental flight of fancy, musing on what might happen if cats were to grow opposable thumbs.  



 

The lead cat in the film, Bertrum, a shrewd and wily creature, has been an active user of social networks for some time. He's got thumbs. And plans. BIG plans. Follow his hilarious quest for world domination on Facebook and Twitter

Screen shot 2011-03-02 at 11.35.06

In Bertrum's own words:

"Several people have questioned me about the specifics of My Plans. Obviously all the military strategy I have read discourages me from revealing too much all, but the basic plan is:
1) Have Thumbs.
2) *CONFIDENTIAL: FOR SECURITY-CLEARED FELINE PERSONNEL ONLY.*
3) Enjoy world domination."
Bertrum and his thumbed friends also feature on the revamped Cravendale website TheMilkMatters created by Outside Line.

Huge thanks to everyone involved at W+K and Arla, director Ulf Johanssen (Smith & Jones Films) and MPC. It's been mental.

3 thoughts on “Cats. With Thumbs.”

Leave a Reply

Your email address will not be published. Required fields are marked *