Three has announced the appointment of Wieden + Kennedy as its new creative agency following a competitive pitch.
The firm will now take the lead in developing brand communications and delivering creative work for the mobile operator.
W+K will conceive and oversee the implementation of integrated campaigns and delivery of TV, Radio, press, outdoor and digital advertising work for Three as the company continues its push for growth in the UK market.
With several campaigns likely this year alone, W+K will work with a core team at Three to deliver a communications strategy to articulate Three’s brand story over the coming 12-18 months.
No firm date for the first campaign has yet been set, but it is expected to appear in the first half of this year.
Margaret Burke, Director of Brand and Integrated Communications at Three, said: “W+K is a great match for Three, both in terms of their creative thinking and the way in which they can integrate a company’s brand story into their work.
“The mobile world is changing, as more and more people realise just what they can do on the move with their smartphones and other devices like tablets or laptops.
“Three is leading the way with this step change, and with W+K we will create compelling campaigns that tell this story and show just why Three is the network of choice for anyone who needs speed and reliability alongside competitive pricing.”
Neil Christie, Managing Director of Wieden + Kennedy said: “Three has shaken up the market with the way it has built its network, priced its products and led the way in promoting the mobile internet to consumers across the UK. With more and more people choosing smartphones, now is Three’s time. We aim to build strong and provocative relationships between good companies and their customers, so we’re delighted to have the opportunity to work with Three at this exciting time.”