we won the Three pitch!

Screen shot 2011-01-18 at 13.39.03
Three team

Celebrations at Wieden + Kennedy on the news that we had won the pitch for mobile network Three. They came in to tell us that we'd won and of course there was no champagne in the agency – Karyn had to nip out to Tesco so we could toast our success with something other than Coke Zero.

Despite the fact that on the night before the pitch we flooded the presentation room with toxic fumes, we still managed to come through in the end without poisoning any clients. And despite the fact that in the pitch Chesters said to the (female) client 'I want to do it. And I want to do it with you.' And Helen used the phrase 'two quarters' in conversation with Three's head of procurement. And the possibly excessive use of monkey imagery in almost every concept we presented at the tissue meeting. The client kindly indulged this simian extravagance with the words, 'I love the monkey world.' (NB – no monkeys likely to appear in final campaign.)

Three is the UK's biggest 3G network and has more than 6.2 million customers in this country. It's the UK market-leader for mobile broadband, having come first in the two most recent YouGov surveys of Mobile Broadband customers.

W+K London will now take the lead in developing brand communications and delivering creative work for Three in the UK, conceiving and overseeing the implementation of integrated campaigns and delivery of TV, radio, press, outdoor and digital advertising work as Three continues its push for growth in the UK market.

A splendid start to the year!

W+K London Wins Three Pitch

Three has announced the appointment of Wieden + Kennedy as its new creative agency following a competitive pitch.

The firm will now take the lead in developing brand communications and delivering creative work for the mobile operator.

W+K will conceive and oversee the implementation of integrated campaigns and delivery of TV, Radio, press, outdoor and digital advertising work for Three as the company continues its push for growth in the UK market.

With several campaigns likely this year alone, W+K will work with a core team at Three to deliver a communications strategy to articulate Three’s brand story over the coming 12-18 months.

No firm date for the first campaign has yet been set, but it is expected to appear in the first half of this year.

Margaret Burke, Director of Brand and Integrated Communications at Three, said: “W+K is a great match for Three, both in terms of their creative thinking and the way in which they can integrate a company’s brand story into their work.

“The mobile world is changing, as more and more people realise just what they can do on the move with their smartphones and other devices like tablets or laptops.

“Three is leading the way with this step change, and with W+K we will create compelling campaigns that tell this story and show just why Three is the network of choice for anyone who needs speed and reliability alongside competitive pricing.”

Neil Christie, Managing Director of Wieden + Kennedy said: “Three has shaken up the market with the way it has built its network, priced its products and led the way in promoting the mobile internet to consumers across the UK. With more and more people choosing smartphones, now is Three’s time. We aim to build strong and provocative relationships between good companies and their customers, so we’re delighted to have the opportunity to work with Three at this exciting time.”

Culture Hack Weekender

We had the pleasure of hosting The Royal Opera house, Culture Hack Day here at W+K London over weekend.

Over 65 people took part in the culture hacking sessions in our basement and The Cole was packed out for the Lightning talks.

A few W+K folk joined in the weekend events and here's what they had to say.

Oscar Powell writes:

We were in the basement, the morning's introductions were drawing to an end and all around us devices were powering up. One intrepid hacker at the back raised his hand: "It's already warm down here," he growled, "but it's about to get a whole lot warmer."

Welcome to Culture Hack Weekend.


Various cultural organisations — the UK Film Council, Royal Opera House, Culture Grid and more — had just made reams of data available to a room full of information-hungry developers. It was up to them, over the course of the next two days, and working through the night if necessary, to repurpose this data — 'hack' it — into unexpected new forms.

The coders split up into teams and set up camp in various parts of the basement. I mucked in and tried to make myself as useful as possible — which wasn't very useful at all. "Does anyone know any quantise algorithms?" someone asked. I made the tea.


In truth, it was exciting just to be a part of it. I met some brilliant people, heard about some extraordinary ideas and got swept along on a tide of digital optimism. Just when I thought I couldn't have any more fun, lunch arrived — to much fist pumping and whooping from the hacker teams. There was little time to spare, though, and the coders quickly plugged themselves back into the mainframe as the rest of us headed over the road for the Lightning Talks.

A Lightning Talk, I soon discovered, is a presentation with a strict time limit. Brilliantly chaired by Simon Hopkins, metadata champion of the Creative Industries Knowledge Transfer Network, we had three of them at the top of each hour, followed by 45 minutes of audience discussion. It was the perfect format, as luminaries from all manner of cultural and technological spheres took turns navigating our course into an increasingly data-driven future.

We came back to earth with a bump — not to mention tea and cakes — and, as we shuffled out, I thought of something Nick Harkaway, author and blogger for FutureBook, had said (with a little help from Gandhi): "Code for the change you want in the world." It seemed a fitting summing up to the first day's events. With all this data, with technology changing as it is, think what can be done — and do it.

Big thanks to the Culture Hack team and, of course, our very own Donna, Dan Tron (sorry, Hon), Pete and Gav for making it such a memorable day out.

Check out some more write ups below. 







Culture Hack Day 2011 at W+K

Culture Hack Day is

a weekend for the arts, software and hardware hackers to get together and create exciting things.

It's been produced by The Royal Opera House, and as part of Wieden + Kennedy Inspire, W+K London are providing the event space, and some of our account people, creatives (and creative technologists) and planners have come along, too.

Here's a crowd gathering for the 'lightning talks' session in the afternoon. There's a good bunch of people talking.

Culture Hack Day 2011    

If you're reading this on Saturday 15th or Sunday 16th January 2011, it's happening right now. Keep an eye on on @culturehackday and #chd11 for updates and highlights, and the official photos.

Big thanks to Donna and Pete and Gav for helping sort out the building and IT for everyone – they've been working through the day to make sure everyone has a good day.

All Ears


Following a successful first event in November 2010, ALL EARS is back  on 19 January 2011 with an inspiring new year theme, ‘New Beginnings’.  January is a time that brings about contemplation.  We start to re-evaluate how we are living our lives and what we can do to make them more fulfilling, richer in experience, more gratifying.  ALL EARS January brings stories from people who have made brave changes to their lives.

Speakers for 19th January 2011 include:

Noel ‘Razor’ Smith has spent 33 of his 49 years incarcerated for armed robbery, with 58 criminal convictions to his name.  His story of how he has changed his life, taught himself to read whilst in prison and discovered his extraordinary talent for writing is captivating.

Last year, former Deloitte Consultant, John Williams, was declared a ‘guru’ by The Times as his first book Screw Work Let's Play (How to do what you love and get paid for it) hit the self-help bestseller list. At All Ears, John will lift the veil on the strange world of the self-improvement industry, explain why all gurus are messed up (and why it's essential that they are) and how you too can become a guru (or at least discover your life's purpose).

Nicci Mack doesn't identify as the gender assigned to her at birth.  A few years ago Nicci burst out of the cupboard, dropped a dress size and is now providing a unique perspective on living in the gender hinterland.  Her story is of malicious intent but is also one of love and support.

ALL EARS will be held at The Hub Kings Cross, 34b York Way N1 9AB.  The bar will be OPEN.

happiness, people, promotions

Some stuff we shared in our agency meeting this morning…

More of our Guardian 'Start Happy' work.

Start happy poster

Guardian page ads
Guardian covers Guardian site

People seem to be liking this stuff…

Start happy fridge
Start happy tweet

We heard from a few of our recent new joiners, who we hope have started happy:

New peeps

And we had some announcements about promotions. Helen Foulder and Penny Brough have taken over as joint heads of account management.

Helen and Penny
And Jon Tapper has been promoted to Director of Business Development, with responsibility for driving our efforts in areas beyond 'traditional' advertising. Additional responsibilities involve dressing like Don Draper and cultivating and maintaining the 'correct' amount of facial hair.
Welcome, congratulations and well done, all.


3/4 of a classroom lit

The bills have arrived and the latest results for our OFF-ON pilot are in.

November: we reduced our energy use by 10% and saved a total of £239. Which isn't bad at all.

December: we only reduced our energy use by 6%. Which isn't stupendous.

It means we've now lit up 3/4 of a classroom at Cheryl's orphanage and saved a total of £368.

Looking at the figures, we found there was a surge of engagement during the first 2 weeks which started to drop, only to increase again after our 2nd agency meeting in which we showed our edit of Cheryl's Children's Home.

The learning? We need to talk to people more to keep it front of mind. We've also decided to focus on one thing, rather than asking too much of people.

So for the next 2 weeks we're holding a 'Computers Unplugged' campaign.

We've asked people to focus solely on unplugging their computers, giving them playful tannoy announcements, 'switch-off'-related theme tunes to be played sporadically throughout the day and surprise rewards.

Fingers crossed this will get us doing one thing really well, so we can then move onto the next task. Like turning off the lights.

We'll keep you posted on our results.

Here's our latest piece from Cheryl's which we shared with the agency yesterday.