Nike Launches New CTR 360 Boot

We've created a new global campaign for Nike to celebrate the launch of the new CTR 360 football boot, the Maestri II.  The film features Barcelona midfield maestro Andres Iniesta, team-mate Eric Abidal and young gun Thiago.

Director Scott Lyon has introduced the use of a  360˚ spherical video system: six cameras mounted together to capture a full 360˚ image of the players in action.  The sound has been recorded binaurally – a system where the sound captured is picked up and moved, and then elements of which are then mixed in a studio after a shoot. 

As a result, the realistic and immersive sound we hear in the film makes the viewer feel as if they are actually there amongst the action – listen with headphones for the full effect:

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