cruz in control

Eric cruz

Welcome
to Eric Cruz.  He starts today at W+K London today as a Creative Director.  He’s transferred from our
Tokyo office.  Eric worked with us seven years ago on our crazy, but
groundbreaking Aiwa campaign.   Amongst other things he’s going to be working on our Nokia business.  He brings with him a wealth of experience in
creative directorship, art direction, education and curatorship. 

I'm not sure of the significance of the image below. But we will find out.


Kewpiecruz


‘ad gurus’ Wieden + Kennedy stepping up their game, says The Sun

‘Ad gurus’ wieden + kennedy are stepping up their game with the Nike world cup campaign, says The Sun.

‘Ad gurus’ wieden + kennedy are stepping up their game with the Nike world cup campaign, says The Sun.
Gurus

Rooney World Cup_The#62D94B

Gurus? Us? Awesome double page editorial spread in The Sun today gives a blow by blow account of our Nike 'write the future' epic.

And on The Sun's website there's more coverage:

Focus 

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And they've also posted a behind-the-scenes video:

Cannavaro

Now nearly 10 million views for the full-length film on Nike Football's Youtube channel.

Excited? I may even yodel.

wieden + kennedy – pet detectives

This morning, office manager Nat passed on this email from our neighbours:

This afternoon a pale yellow budgie appeared within
a
3rd floor Commercial Street facing flat within The
Cloisters… Very people friendly – it’s made itself at home
& is now
being safely cared for by one of our residents! Have you or anyone in your block/street lost such a
bird
today? If so please reply to The Cloisters email
& we’ll put you in
touch. Equally if you know someone who keeps budgies – who
may not
have yet realised the loss – please advise.
Regards – Hilary @ The
Cloisters
Then this afternoon W+K's answer to Ace Ventura, Helen Foulder bumped into the budgie's owner putting
up a 'lost' poster opposite our offices.  The budgie has now been returned
home.

If we've achieved nothing else
today we're responsible
for the safe return of this little fella. His name is Squorkie.

Budgie
Our work here has been good.

Owner Hilary at the Cloisters says, “The level of concern and
the amount of help received in getting the little chap back home 
certainly restores one’s faith in human kind!”

The Dream Factory at W+K

Honda (UK) has launched 'Dream Factory' – a celebration of the UK's most exciting, cultural innovators.  Each of the pioneering individuals, musicians, artists, film-makers and social entrepreneurs share common traits with Honda's new CR-Z – the world's first sporty hybrid.

Honda is celebrating the inspiring stories and ground-breaking achievements of 20 British Cultural Engineers through a website, a limited edition book and eclectic exhibition in London and a series of nationwide workshops.

The Dream Factory activity follows three themes that reflect the values of the CR-Z hybrid coupe and the Cultural Engineers: delivering fun and great design with a modern conscience.

These three traits are apparent in the work of the Cultural Engineers, from the guerrilla gardening movement founded by Richard Reynolds, to the Rwandan music record label of Dicken Marshell, or the idea of ColaLife to transport medicine to developing countries using the world's biggest soft drink distribution network.

As a tribute to the Cultural Engineers and their inspirational work, a collaborative exhibition is being held from 21-30 May at The Dray Walk Gallery, Brick Lane.  Visitors will be able to experience the work of the artists, musicians and designers first-hand, view exclusive films in the on-site cinema and witness previously unseen creative collaborations.

Following the launch of the exhibition and the limited edition book in London this week, a selection of the Cultural Engineers will hold creative workshops at locations across the UK – including W+K's own Platform in East London.

Learn more about the Cultural Engineers and their work at http://www.dreamfactoryuk.com

John Grant

Paulina Bozek

the making of nike ‘write the future’

This short film about the making of Wieden + Kennedy’s ‘Write the Future’ film for Nike contains interviews with Wayne Rooney, Didier Drogba and director Alejandro Gonzalez Inarritu.

This short film about the making of Wieden + Kennedy’s ‘Write the Future’ film for Nike contains interviews with Wayne Rooney, Didier Drogba and director Alejandro Gonzalez Inarritu.

This short film about the making of Wieden + Kennedy's 'Write the Future' film for Nike contains interviews with Wayne Rooney, Didier Drogba and director Alejandro Gonzalez Inarritu. 

wieden + kennedy and nike present ‘write the future’

Wieden+Kennedy, in partnership with Nike, is proud to present Nike’s new global football advertising campaign, titled “Write the Future.”

Wieden+Kennedy, in partnership with Nike, is proud to present Nike’s new global football advertising campaign, titled “Write the Future.”

Wieden+Kennedy, in partnership with Nike, is proud to present Nike’s new global football brand campaign, titled “Write the Future.” 

Currently creating something of a buzz round the world online is a three-minute film called “Write the Future”. The global TV premiere of the ad will be tomorrow during the May 22nd European Club Final on major networks in 32 countries.

 The epic TV spot, written by W+K London’s own seasoned veteran Stuart Harkness and fresh-faced youngster Freddie Powell, showcases a series of international football stars in their quest for victory and shows how one moment can be met with heroic achievement or defeat, sending a ripple effect across the globe. Some of the world’s best players, including Wayne Rooney (sporting a ginger beard), Cristiano Ronaldo, Didier Drogba, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva are featured. Special guest cameos are made by tennis legend Roger Federer, basketball superstar Kobe Bryant and even Homer Simpson. To bring the film to life W+K partnered with renowned Hollywood director Alejandro González Iñárritu.

 “Although the futures we had imagined for the players are hypothetical, we wanted them to feel as real as possible,” explains Mark Bernath of W+K Amsterdam, co-creative director on the project. “When you watch Alejandro’s films, the experience is incredibly visceral and you suspend your disbelief long after the credits roll.”

 Iñárritu is best known for his work on Babel, which was awarded Best Motion Picture for a drama at the 2007 Golden Globes and earned him Best Director at the 2006 Cannes Film Festival.  Other notable directing work includes 21 Grams, Amores Perros, and his most recent film Biutiful.

 Music featured in the spot is the track ‘Hocus Pocus’ by Dutch prog-rock gods Focus. For the spot, the music track was given a modern twist through remixing by Massive Music of Amsterdam. 

 “We needed a track that could not only keep up with the film, but surprise as well,” explains Eric Quennoy, W+K co-creative director. “Any song that can combine falsetto singing, yodeling and a flute solo and still rock is alright with us.”

 Enrico Balleri, Nike’s global football advertising director, said, “This film is an entertaining three-minute ride for our broad audience, and an invitation to young football players to be inspired by great athletes, interact with the campaign, and be able to write their own future.”  

Additional executions in the “Write the Future” campaign will continue to launch throughout June.

Beards

There any many small details in the film that repay close watching and here's just one to look out for: the beard worn by Wayne Rooney in the caravan scene was lent to him for the shoot by our top account man on Nike, Nic Owen.

 

 

PLAY PEN EXHIBITION

Last night The Cole played host to the fabulous PlayPen, a show conceived and executed by BA Illustration students from Camberwell College of Art. A visual feast of geometric shapes and primary colours, this interactive exhibition stressed the importance of play and sought to teach adults to have fun again. 

PlayPen were: 

Bea Wilson, Jimmy PatrickKunyalala Ndlovu, Lizzie Towndrow, Megan Sinclair, Matthias Geisler, and Spencer Walton

In addition to all the great graphic work there were 'ride-on' naked people, Sonic on the SEGA megadrive, Skittles vodka, a massive cardboard fort and a Twister inspired photobooth (images to be found here soon). 

Was a great evening, thanks to everyone who came!

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