simone de beauvoir on american optimism

What makes daily life so agreeable in America is the good humour and friendliness of Americans. Optimism is necessary for the country’s social peace and economic prosperity.

What makes daily life so agreeable in America is the good humour and friendliness of Americans. Optimism is necessary for the country’s social peace and economic prosperity.

Lucky strike

On this day (Jan 31st) in 1947, Simone de Beauvoir wrote:

What makes daily life so agreeable in America is the good humour and friendliness of Americans. Of course, this quality has its reverse side. I'm irritated by those imperious invitations to 'take life easy', repeated in words and images throughout the day. On advertisements for Quaker Oats, Coca-Cola and Lucky Strike, what displays of white teeth – the smile seems like lockjaw. The constipated girl smiles a loving smile at the lemon juice that relieves her intestines. In the subway, in the streets, on magazine pages, these smiles pursue me like obsessions. I read on a sign in a drugstore, 'Not to grin is a sin.' Everyone obeys the order, the system. 'Cheer up! Take it easy!' Optimism is necessary for the country's social peace and economic prosperity.

From America Day By Day, a diary of a four month tour of the USA taken by the French existentialist and feminist in 1947.

profile of wieden + kennedy founder, david kennedy

Improbable as it may seem, David Kennedy co-founded one of the most dynamic, boundary-breaking advertising agencies in America, an agency that emits judo-tough smarts from Portland to Amsterdam to Shanghai…

Improbable as it may seem, David Kennedy co-founded one of the most dynamic, boundary-breaking advertising agencies in America, an agency that emits judo-tough smarts from Portland to Amsterdam to Shanghai…

Dave and dan

Above: David Kennedy (left) and Dan Wieden.

There's an interesting profile of W+K founder David Kennedy just published in the Oregonian.

He's the man in black. Wearing baggy black jeans, black T-shirt, black
hoodie and black sneakers that could use a good wash, David Kennedy
ambles, even shuffles, before extending his hand to shake. He's still
as an owl, with a scraggly silver beard and grassy gray hair.

Improbable
as it might seem, Kennedy co-founded one of the most dynamic,
boundary-breaking advertising agencies in America, an agency that emits
judo-tough smarts from Portland to Amsterdam to Shanghai.
..

Kennedy is the guy who supposedly left the business in 1995. But he
still wanders into the office a couple days a week to hang out with the
kids and work on the American Indian College Fund account, one of W+K's pro bono accounts and the most meaningful one to Kennedy…

The lack of daily responsibility has given Kennedy's week a circadian
rhythm. One minute he's advising on the Native American account, the
next he's sketching an idea for a sculpture. And after that, he's
goofing around with Jeff Selis, an agency creative who glides into
Kennedy, parked at a work table, while riding a skateboard.

"I'm going to Texas," says Selis, stopping and clutching his board. "What would you like me to bring back?"

"Bring back some grits," says Kennedy, in a gruff Texas drawl.

"Spicy or mild?"

"Mild. As mild as it comes." 

I met Dave a couple of years ago when he came over to the UK with Dan to give a talk at D&AD. He's a quiet kind of guy, but he had some great stories to tell

Read the full article here.

Did I ever tell you the tale of the Wieden’s Ripper?

Despite the somewhat adverse weather conditions and suitably mad guide, we had excellent fun on a private Jack the Ripper walk last night.  Starting at Aldgate (or ye Olde Gate) we wound our way around East London while being entertained with our thespian guide's historical facts:

A 'doss house' (brothel) derives from the French word 'dos' = 'back'.

Spitalfields market stands on the site of a hospital from medieval times. It was in fields, as it sat outside the edges of the city. So 'spital-fields'.

6

Below, this was known as "The Prostitutes' Church", for the outside was a popular pick-up spot for ladies of the night, including Jack's second victim Annie Chapman,

2

Parliament Passage where mad guide Simon scared the bejesus out of us (me, anyway).

7 

Hanbury Street even got a mention, where Jack dumped Annie's mutilated body. Alright!

Highly enjoyable. I even bought the t-shirt.

East End Gang walk in March. 

www.walks.com

 

huge, pulsating tweetdeck that rules from the centre of the universe installed at W+K

Giant twitter display now dislaying real time news, views and rubbish in the W+K London ‘library’.

Giant twitter display now dislaying real time news, views and rubbish in the W+K London ‘library’.

Tweedeck

Giant twitter display now dislaying real time news, views and rubbish in the W+K London 'library'. So, if you slag us on Twitter, we and our clients get to read it as it happens!

lovely boys

Campaign Diary this morning reports on the difficulty they had in getting a sensible photo of Ben and Matt to accompany their interview about leaving us for BMB. We all know well Mr Gooden's irresistible urge to gurn and give the finger to anyone who points a camera at him.  But if they'd wanted a lovely pic of the pair that captures them at their best, they only had to ask. 

Ben and matt

Wieden + Kennedy ‘winner of winners’ at ANNAs press awards

At the ANNAs national press awards this evening Wieden + Kennedy picked up the top prize ‘winner of winners’ for the Honda ‘back to work’ campaign.

At the ANNAs national press awards this evening Wieden + Kennedy picked up the top prize ‘winner of winners’ for the Honda ‘back to work’ campaign.

The Awards for National Newspaper Advertising (ANNAs) celebrate and reward the best in newspaper advertising, both in print and online.

At the ceremony this evening Wieden + Kennedy picked up the top prize 'winner of winners' for the Honda 'back to work' campaign.

Honda_bacon_hires 

Honda-ad---tea-006

The campaign marked the reopening of Honda's Swindon factory after a temporary closure last year. It praised workers at the plant and discussed the importance that reopening the factory would have to other businesses in the region and the economy in general in these challenging times.

We also won the creative media partnership award (in partnership with carat) for Lurpak and the 'Saturday is Breakfast Day' campaign.

Lurpak breakfast day ad

More news and hopefully some pics from the event tomorrow.

Nike T90 Laser III

Our latest film for Nike promotes the T90 Laser III boots which are all about power and accuracy.  The innovation in this brightly coloured green and red footwear is designed to help strikers hit the target so who better to showcase their pinpoint skills than the Premier League's current top goalscorer, Wayne Rooney.

We see him taking on the trickery of lasers which dart across a goalmouth, forming neat holes for him to score through.  Wayne has the skill to beat the rays, even when they are controlled by Liverpool's Fernando Torres who, as a world class player himself, fully understands how to put Rooney through his paces.

Since the film broke on Soccer AM, it has been tearing up the internet and now goes live on TV in the second leg of the Carling Cup semi-final as Man U host Man City.

Maybe Wayne will score another 4 in 90 minutes in his new boots?

Just what is it that makes today’s #mangojuice so special, so exciting?

#mangojuice top trending topic in UK.

#mangojuice top trending topic in UK.
IMango

#mangojuice trending.png

Just what is it that makes today's #mangojuice so special, so exciting?

For an analysis of the social media mangojuice phenom, see http://bit.ly/aQSfa4