We can now officially confirm that we won the DCSF Young People and Alcohol pitch, which was
handled by the COI. After four years on the COI roster we are delighted to finally have a live project! The communications campaign is due to launch early
next year and aims to influence the attitudes and behaviour of
children, young people and their parents and carers. The DCSF’s aim as
set out in the Youth Action Plan is for all young people in England to
grow up to have a safe and sensible relationship with alcohol. This campaign will complement existing Department of Health and Home Office alcohol campaigns.
This win is the latest in a pretty good run of pitching success this year:
– Nestea global (pitched and won).
– Visit Wales (retained after repitching in statutory review).
– Arla International (pitched and lost to BBDO. Grrr.)
– Arla Lactofree (pitched and won).
– Fairtrade Foundation (pitched and won).
– Selfridges 100th anniversary window installation (pitched and won against a bunch of designers and artists).
– Onedotzero brand identity design (awarded without a pitch).
Six out of seven pitches successfully converted is a pretty good run.
Planner extraordinaire Lisa Prince is on maternity leave but she popped in today to catch up on a new project she's developing for us.
Agency pumpkins waiting to be carved.
A new exhibition has appeared in London's second smallest gallery: the L Gallery, located in our reception desk. It was created by Kate Slavin and is entitled Leaflets.
'This series of ink drawings is based on my palm plant muse. I am constantly amazed by the beautiful graphic leaflets he delivers in tightly furled tubes. Each one is completely unique and beautifully created, therefore I thought he deserved considerate documentation.' Kate Slavin
We had a surprise celebration in the agency this evening for ancient and venerable Exec Creative Director Kim Papworth, who just turned fifty. We gave him a lovely chair that is as old as him. Because he likes chairs.
Kim's partner Tony paid tribute to 'the nicest man you'll ever meet in advertising' and we had a 'NICE' birthday cake. (Insert obligatory joke about huge number of candles constituting fire risk here.)
Kim attempts to blow out raging inferno.
Thinks: ""if only I hadn't teamed up with bloody Davidson all those years ago, just think what I could have achieved".
Does this milestone mean we can now officially stop being thought of as a trendy 'yoof' agency?
Attended the 'Big Awards' at the Grosvenor House last night, at kind invitation of Campaign, the organisers of the event. Inevitably, any criticism of the winning work will be seen as carping, as W+K didn't win much, but I felt that there wasn't very much there in the way of genuinely fresh and exciting stuff. There were a few exceptions, like Fiat eco:Drive and the Queensland Tourism 'best job in the world' campaign, but some of the big winners, like The Natural Confectionery Company 'bring on the trumpets' and the Harvey Nichols Wallace and Gromit ads, while very nice, just seem a bit, well, small. 'Bring on the Trumpets' picked up a gold for 'innovative or ground-breaking thinking in commercial communication'. They're funny ads, but to my mind they're hardly ground-breaking. Feels like we should all be aiming a bit higher, especially in these tough times.
Gold for integrated campaign went to the Stella 'nouvelle smooth' campaign. Surprising choice. For me Compare the Market / Meerkat – which did win gold for TV and digital – was the obvious winner in this category. I'm not a fan of the Stella work and the campaign doesn't even seem particularly well 'integrated'. Aleksandr the meerkat was the only thing we saw last night that is mad enough and engaging enough to have really entered the culture in a truly 'Big' and popular way. But I guess Aleksandr will have his night of glory at the effectiveness awards.
W+K's Darren and Ben, last night, with an award. (For Nike in press.)
It's been a while since the Stork last visited W+K towers but it brought a heavy load this weekend. Noah Michael Stirk came in at a sizeable 8lb 13 oz (oof!), courtesy of Andrew and Maggie Stirk.
In other news, our former Planning Director Stuart Smith, now at Google Lab New York, also had a daughter this weekend, named Rosalie Dorothy and another bouncing baby at 8lb 3 oz. We breed them big here.
* I didn't make up this phrase, Stuart did for Andrew's first child. No plagiarism here. No sirree.
Neil C back from sabbatical in the wilderness – Bhutan, Nepal, Ladakh (me with mountains – above). It's good to be home. I was welcomed with a spiritually reawakened workstation environment:
Thanks to Emma and Graeme for looking after the blog in my absence. Here's an example of great outdoor advertising from my travels:
The Bandipur COI open defecation account is locally renowned for ground-breaking work.
The W+K office in India is opening the doors of 'W+K Exp' in Delhi on 1st November with an exhibition of works by Bharat Sikka.
The aim of W+K Exp is to make art accessible to everyone, whether a veteran collector looking for an original, or someone who is simply looking for a print for a wall at home. Their endeavour is to create an experience that's shaped by a belief that art should be stripped of jargon and overloaded price tags, to be enjoyed on visitors' own terms.
Bharat Sikka's fashion photographs have been published in magazines all over the world – he is a frequent editorial contributor to Vogue India. His style is both humorous and dramatic, often using unconventional locations and unexpected points of view.
The exhibition will run 'til 28th November – if you're in Delhi next month make sure you pop in!
B-10 Triveni Complex, Sheikh Srai Phase 1, New Delhi
Following this summer's collaborative window project with the University of Arts, This Is Why We Meet moved to central London for Phase 2. Wieden + Kennedy, with Pat and Trevor, have curated a show of new work from the This Is Why We Meet teams. Since the success of our window installations, we have decided to take the teams and ideas and unleash them on a new exciting space. A disused shop in the heart of Covent Garden is our venue. There are rumours that the space was at one time, Paul Smith's former HQ, battling counter-rumours that it used to be an S&M hairdressers.
Either way, we have secured the space for the next two weeks where we will be presenting artists from across the University of the Arts London once again. Ideas have been taken, warped and furthered from the previous shows, making for a slightly less manic yet equally as inspired den of creativity. The show includes kaleidoscopes, talking limbs, business plans, a greasy gym and a VERY dark and confusing room.
We held a private view on Monday 19th October which saw the space packed out with London's arteratti.
See the show for yourself between 11am and 7pm everyday until 30th October at 37 Endell Street, London, WC2.