A reasonable haul for W+K at last night's Campaign BIG awards.
We won (woo hoo!) silver in the following:
In the 'Media and Entertainment' outdoor category for The Guardian for our Restraint poster…
our Nike rugby poster for the in the outdoor 'Sport, Travel and Leisure'
…and we won silver for Nike again in the 'Media & Entertainment' Digital category with the Nike Live Cesc Fabregas Show, which we did in partnership with AKQA and Attention Seekers.
Mark Cridge, chairman of the digital jury, wrote: 'Nike pretty much wrote the book when it comes to digital marketing and the Cesc Fabregas Show is no disappointment. The beauty of this work is the sheer effort of production and execution. Using the full extent of digital media to great effect, no opportunity to spread the word is left to chance.'
We were also finalists in
the IT & Technology outdoor category for the Nokia Music Almighty
poster 'DJ', and in the Automotive TV & Cinema category for Honda Live, done by 4 Creative with a little help from us, and for Honda Problem
And finally, we received a commendation in the IT & Technology outdoor category for the Nokia Music Almighty poster 'Lips'.
Since the launch of our multimedia campaign for Nokia last week somebodyelsesphone.com, our three characters anna, luca and jade have been leading eventful lives. You can view the updates at the website. And you can see edited catch-ups in these clips.
The Wieden + Kennedy stairwell exhibition for this month is an explosion of illustrations and colours from Big Active.
Included in the show are works by: Jesse Auersalo, Jody Barton, Siggi Eggertsson, David Foldvari, Genevieve Gauckler, Kate Gibb, Jasper Goodall, Klaus Haapaniemi, Paul Kelly, Mat Maitland, Parra, Will Sweeney, Kam Tang, Vania Zouravliov.
Imagine finding a phone that belongs to somebody else; filled with personal text messages, contacts, diary entries, photos, voicemails and private video clips. It’s like having a window into somebody’s entire life. Would you be tempted to look through it?
This question is at the heart of our new campaign for Nokia. Inspired by the evolved role mobile phones play in our lives, the campaign invites the audience to explore the lives of three characters – Anna, Jade and Luca – in intimate detail, in real time, through their Nokia 7610 handsets.
The campaign launched yesterday and will run in ten different languages, following the characters’ evolving storylines across three time zones, through a 24/7 feed of content, for over 6 weeks. Fusing scripted content with real life audience interaction, fans will be able to learn everything about the characters through their text messages, photos, videos and calls on somebodyelsesphone.com.
You can also sign up to the characters' Facebook pages to have a more personal conversation.
You can even discover the characters’ phone numbers and call or text them directly.
As well as traditional TV, print, outdoor and radio, each character's story is told in real time through the website, where the audience can access the characters’ Nokia 7610 handsets and over 3750 different pieces of mobile media content over the campaign period. Then there's "influencer outreach" activity on and offline, mobile content, interactive partnerships, widgets, banner advertising and a number of high profile events thrown in association with partners like the Parisian boutique Colette.
At the end of the six weeks the characters’ stories all end on crucial decisions that will affect their future. These questions will be shared with the audience, giving them the opportunity to influence the storylines themselves.
Julian runs the Nike account here at Wieden + Kennedy London. Julian's sister has brought him a present back from Mexico. Although not strictly Nike, his new moccasins have caused somewhat of a stir in the office today. Debate has raged harder than the US election. Are they horrible or sublime? Let the blogosphere decide. Magic moccasins or shit shoes?