doppelganger

Lisas_double

Above left is a pic we posted recently of Wieden + Kennedy planner Lisa Prince with one of the W+K rats.
Above right is Lisa’s rather spooky Spanish lookalike, who writes:

Good afternoon, Lisa:

My name is Helena and I work as a copy and art director in an Avertising
Agency in Seville (Spain). Today we (some of my team’s people and I) were
looking into advertising agencies around the world which had blogs in the
internet, and so i came across a photograph of some girl that looks just like
me. I went through the "people" entry in the main webpage and found this email
address. I don’t know whether you’re the same Lisa that appears in the
photograph with the little white rat, but if you are, i think you should have a
look at my face. It’s amazing! I just wanted to share my surprise with
you.
I hope you’ll enjoy this coincidence as much as we did.
Regards from your spanish you.

Separated at birth?

Honda: drive every drop

Drive_every_drop

Our first campaign for Honda in Asia, created and developed in partnership with Wieden + Kennedy Tokyo, is starting to appear. First manifestation is the drive every drop website.

The site invites visitors to find out about a road trip across Asia in a
Honda powered by the new i-VTEC engine. If you log on to the site you can add a drop
of petrol towards the journey and help choose who drives the car, where it goes and who it visits on its real life road trip. There will be a spare seat in the car to enable people to hop on board for part of the trip. From May you’ll be able to follow the journey on the website via blogs and webfilms.

The idea behind the campaign is to get people to think about fuel used on journeys drop by drop rather than gallon by gallon, and to consider the environmental benefits of the i-VTEC engine, which is designed to get the most out of every drop of fuel.

watching the watchmen

Watchmen

Comix fans will know that Alan Moore’s Watchmen is one of the most critically acclaimed graphic novels of all time.
It’s currently being made into a film and the director Zack Snyder has had a cool idea: he’s asking fans to create fake advertising to be used in the background of the film.
An interesting new spin on user-generated content. And a great way to start spreading fanboy buzz while the film’s still in production.

You can watch director Zack Snyder explaining the thing on a Watchmen YouTube channel here.

Will be interesting to see how many people actually take part. The quality of the ads that you can see on YouTube so far is, er, not high. Here’s one:

Rat Chat

Hi there Rat Fans!

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Hi there Rat Fans!

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This week in the Rat Race Window, Stelios received a back massage from Sir Alan whilst Donald tried (and failed) to fit through a cardboard tube.

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Richard became increasingly self-conscious about his wayward whiskers

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and Duncan picked fights with everyone.

All the rats developed a love of fresh fruit whilst Ryan Fisher developed a fear of plastic toys.

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As with the real London Underground system, the Central Line is busy and becomes congested from time to time. No matter how we attempt to clear them out, the rats seem intent on taking all their bedding into there and having a game of “all pile on”.

They seem very happy and content though and are enjoying their newfound celebrity status. They’re incredibly lively at the moment, attempting to escape at every opportunity

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and like nothing more than licking human fingers.

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Hope you’re all enjoying the Rat Race and that not too many of you have developed Zemmiphobia (a fear of rats).

The Siders

Milk Teeth

This week kids, Mel and Anna show you how to make a big set of teeth

This week kids, Mel and Anna show you how to make a big set of teeth

This is a step-by-step photo guide of how to make your very own massive set of gnashers. So, if you want a set of teeth big enough to make even Janet Street Porter green with envy then all you need is a few Cravendale bottles, pink card, a bit of trusty old double-sided-sticky tape and a pair of scissors (always get a grown up to help with your cutting).

NB Please do not pour milk down the sink excitedly in order to make your teeth. Patience is a virtue.

The teeth you see in the photos were, in fact part of the Cravendale Brand Book project and not some feeble attempt for Anna and Mel to become the new presenters of ‘Smart’.

Happy making…

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… and before you know it

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My what big teeth you have!

The Siders