Spoke too soon!

Ignore WKside 4’s last post. Put the champagne back on ice and the cake back in the… cake container. The concept has become so amazingly fantastic that it can’t possibly fit in the window by monday. We’ll keep you posted as to the actual date – but trust us, it’ll be worth it. Oh yes.

In the meantime, here is some lego for you.

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(We didn’t do this, but if you would like to see where we ffffound it, go here. The siders recommend it highly.)

Back to Ad School

Over the last few weeks W+K has been hosting Lucy and Darren’s advertising talks and workshops for colleges from far and wide.
First to visit was Philip Wolki and his students from the Design Factory, Hamburg.
After our talk Dazza gave everyone a guided tour of the office and as always made a lasting impression.

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Next to pop in for a cuppa and a croissant were our old friends Dani and Paul and their classmates from the University of Sunderland. As well as their ever enthusiastic course leader Keith Nevens. We love the course Keith and the great work you’re doing, keep it up!

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The guys and gals of Salford University popped in on Wednesday with their course leader Chris Morris. No photos of Salford I’m afraid but trust me they were all gorgeous! As always Ronny was on reception to meet and greet them with a warm, friendly W+K welcome.

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Tuesday evening saw creative advertising students from our old college, Watford in for a beer and a crit . All that was missing from the evening was the legendary man himself, Tony Cullingham. We hope to see him very soon.

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Thursday rolled round and we met more new friends, Senior Lecturer, Gyles Lingwood and his students from Lincoln School of Art and Design at Lincoln Uni.
Gyles is doing great things with his course even though it’s only been going a few years.

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Now Dazza and I are slightly hoarse so we’re going to get back to the layout pads, wish all the guys and girls we saw luck and no doubt see them when they all graduate.

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school report

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Don’t ask me why the bloody pic is sideways. I can’t figure it out. Anyway…

It’s ‘school report’ week in Campaign. The time when the UK’s main ad trade paper reviews the performance of the leading agencies over the previous year. There is a new ‘top 100’ (100 agencies; who’d have thought we need so many) agency league table published, and the most ‘influential’ shops get an individual rating of their performance from 1 (survival in question) to 9 (outstanding). Traditionally, only the agency of the year scores 9.

So what were the scores on the doors? Billings are an increasingly irrelevant measure of agency performance but that’s how the top 30 chart table is compiled. According to this, AMV BBDO stays at number 1, despite a 7% drop in billings. And this decline is seen across most of the network agencies: JWT down 25%, Publicis down 24.4%, DDB down 10.7%, Ogilvy down 11.9%, Lowe down 14.76%, McCann down 5.5%, and Grey down 2.6%. Two network shops bucking this trend: Euro RSCG up 32% and TBWA up 19%. Meanwhile, big growth came from Fallon up an impressive 150%, WCRS up 87%, DLKW up 20%, , VCCP up 17.9%, Miles Calcraft up 24%, BBH up by 13%. And Wieden + Kennedy up by a respectable 12%.
All this is not a pretty picture for network chiefs.

It’s interesting to compare how Campaign’s rating of agencies compares with their won self-assessment, which is also printed. Perhaps unsurprisingly, almost all agencies rate their performance higher than does Campaign. A few selected disparities:

Craik Jones Mitchell Voelkel.
Campaign says: "A spectacular fall from grace. The agency lost two of its flagship accounts and its entire senior management team in the space of a few months." (2)
The agency says: "2007 was challenging but there were some ups amid the downs". (5)

Lowe.
Campaign says: "Office politics are never far from the fore…Lowe is in danger of losing its place in London’s cultural centre." (4)
The agency says: "The management team is in situ and Lowe is looking all the rosier for it." (7)
(One wonders whether this self-assessment was written at the end of last year by one of the Lowe managers who have subsequently been axed.)

Publicis.
Campaign says: "A calamitous start…There is still a big job to do before we can talk of any turnaround…the decline in billings needs emergency surgery." (2)
The agency says: "We are fresh, excited and guaranteed to surprise a few people." (6)

Full disclosure: Wieden + Kennedy.
Campaign says: "With a positioning already at the cutting edge of advertising creativity, 2007 was the year when W+K also validated its network credentials…Creatively 2007 was not a vintage year but a high standard still prevailed." (8)
We said: "W+K London became a global force in 2007. We had a great new business performance, including probably year’s biggest and most desirable win: the Nokia worldwide account. We delivered strong, effective work across a broad portfolio of clients. We put interactive at the heart of our approach. We hired some great people. We continued to push into areas beyond advertising. We tried to do more good. Overall, our best year yet." (7)

spitalfields: “creative and exciting”

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According to a report in The Guardian, the latest edition of the Lonely Planet Guide to London advises visitors to the capital to forsake the fleshpots of the west end for the asymmetric haircuts, absurdly skinny jeans, tiny bicycles and overpriced string and bucket vendors in the hotbed of cutting edge creativity that is London’s east end.

‘The lure of the West End is crumbling in the face of the East End’s
emergence, thanks in part to its trendier bars and popularity with
creative types.

The guide raves about "supercool Hoxton Square" and "fantastic Brick
Lane", and rates Clerkenwell, Shoreditch and Spitalfields as "London’s
most creative and exciting districts".

The shift towards areas such as Hackney, Dalston, Shoreditch and
Spitalfields, (leads) Lonely Planet to proclaim that the future
"belongs to the east".’

What with Nathan Barley, Shoreditch House and now Lonely Planet, this must be the final nail in the coffin for any idea that Shoreditch was still cool. The touring goths of the world will forsake Camden market for the Truman Brewery and it’ll look like the closing scenes of Lord of the Rings round here of a weekend. Clearly W+K is going to have to move and spearhead the cooling of a new area. Theydon Bois, anyone?