an udder joy


Emma writes:

Andy, Boffey and myself went on a fun little trip on Tuesday to Cheshire with our Cravendale clients.

We spent the day planning 2008 activity and how we would ensure our brand strategy is shared and understood by the larger integrated team. After we’d figured this bit out, we then took a minibus to a local farm and spent the rest of the afternoon getting to know where Cravendale originates from by weaning the calves, feeding them, and milking lots and lots of rather intimidating looking mummy cows.

An amazing trip out. Everyone had lots of fun. And gained a new appreciation for just how blimmin’ hard farmers have to work.



christmas in spitalfields





Spotted some examples of our campaign to encourage Christmas shopping at Old Spitalfields Market round the neighbourhood. Created by the WK Side team, the posters feature some of the eclectic variety  of shop and stall owners in the market and encourage people to have a ‘merry different Christmas’.






Spotted some examples of our campaign to encourage Christmas shopping at Old Spitalfields Market round the neighbourhood. Created by the WK Side team, the posters feature some of the eclectic variety  of shop and stall owners in the market and encourage people to have a ‘merry different Christmas’.



supper in soho


So, what do three marketing directors, three
company directors, three creative directors, two strategic directors, one
scientist, one burlesque event organiser, one interactive designer, one pr
manager, one tai chi master, one male escort and one advertising director
talk about on a cold, dark Thursday evening? Where they get their
ideas from, of course.  From where they draw their inspiration to do
what they do. And what they think makes a good idea. The venue was the Soho Revuebar and the occasion was another Wieden + Kennedy dinner for clients, contacts and interesting characters.

Our amazingly talented host, artist and professor Andrew Shobhen
of Greyworld opened the evening by sharing a few of his favourite magic tricks.



Everyone listening intently.

One by one Andrew then introduced each guest and asked them to share what inspires them. 
We heard how a professor of mathematics from Goldsmiths seeks creative inspiration for his work from James Joyce’s Ulysses.

And how a marketing director is inspired by how sport can exude a passion and spirit in people, groups and nations that goes way beyond participation in playing sport itself. Many talked
about how in their early life they were inspired to achieve great
things by seeing someone struggle to achieve things, regardless of how
hard or how much they failed.  We heard from a scientist, who’s
currently creating a substance that can regenerate itself. Yes, true. he explained
how he is inspired by the way you can misuse technology to create something
unique. The example he used was ‘cracked glass’. He shared how by
misusing technology you can build glass which is designed to
shatter to the pitch of your own voice!


Kevin Chesters – W+K, Nicky Kinnaird – Space.NK, Mark Miodownik (the
brilliant scientist) and Ed Elworthy – Nike.

There was also much debate around the definition of a true ‘ artist’ vs
‘creative.’ Does an artist have a purer idea because their work is a personal vision and expression, as opposed to someone who is given a specific
brief to come up with an idea to help sell something? Can that idea still be ‘pure’? Or does working
for a commercial business with a specific brief put a stranglehold on
the idea?

The wine flowed, the discussion turned into a debate, then into smaller
intimate conversations and back once more to a full on round table chat
and summary from Andrew.

The main conclusion from this evening, as was very clear from the
fantastic contributions that every guest made, is that creativity is
universal – not tied to so called "creative" jobs – and if you ask the
right questions, you can get some amazing answers. And that for any idea to happen, the important thing is the personal belief and
passion you need to have to make it something really special. 

The food was beautifully prepared and served by the guys from Jamie Oliver’s ‘15 to you foundation’.

Below are a few comments from the guests who attended….

Thank you and your team for last night’s delicious dinner. It was
lovely meeting everyone and so interesting hearing each person’s
thoughts and inspirations. Fantastic idea to get such a diverse group
of people together and wish you many more successful dinners to come.

last night was a very interesting evening – and was a very innovative
way of getting to the heart of what creativity is or isn’t about – and
then I woke up this morning wondering if all the characters present at
the table were actors!!!

thanks for a v different evening….

I just wanted to say thank you for inviting me along to last night’s
excesses. It was a thoroughly enjoyable evening that provided a great
opportunity to catch up with you guys at the same time as meeting some
extremely interesting individuals.

Thanks again guys, I hope that I might be considered for an invite in the future.

perkins’ little party


Hello blog readers. (Writes Ian Perkins.)

So moving on from my little dinner parties, ive been planning "mylittleparties". Not alone, oh no, but with the beautiful mlp team from the creative industries of london. Graphic designers, editors, diectors, web programmers, and film reps all working together in perfect harmony…(almost) to organise a night of music and silliness.

So thankyou to the mlp team: Andrew Poyiadgi, Rob Ackroyd, Steve Ackroyd, Matthew Gill and Mark Chapple. (And me).

We had Franco the magician, the LR Rockets rocking the place up, and the lovely W+K placement team Emma and Candi balloon bending, and DJ Bigmeuprudeboy mixing our selected tunes.

It also happened to fall on Donna and Anna’s birthdays, so everyone was in a party mood (even the music biz celebrities who turned up).

"The best art-directed party I’ve ever been to" was one comment.

Cheers – it’s not just advertising I can colour co-ordinate!

Thank you again to all who came.








it was a great night, even Stu Smith thought so:


Just wanted to say thank you for last night. I had an absolutely brilliant time, as everyone seemed to.

Best night I’ve had in ages (and I’ve had a few decent ones).



And I saw paul coleman smile too!

how not to get a job at wieden + kennedy (part 43)

Genuine email exchange, with names changed / removed:

From: xxxx

Sent: 22 November 2007 14:19
To: W+K


I tried calling you earlier but was unable to reach you
I am working with a Marketing & PR Manager at one of the digital agencies in London. She has me to contact you as she is looking for a new challenge and has given me a list companies she would consider. These are;
M&C Saatchi
Saatchi and Saatchi
Leo Burnett
Wieden and Kennedy
Are you looking for someone like this or would you consider meeting her?
Look forward to hearing from you.
From: W+K
Sent: 22 November 2007 15:30
To: xxxx
Subject: RE:

A bit scary that we would be bracketed with some of those companies!
We’re not looking for anyone in this area at present.
From: xxxx
Sent: 22 November 2007 15:37
To: W+K
Subject: RE

Don’t underestimate yourselves, you are obviously doing really well for someone as good as my candidate to recognise your business as one on par with the ones listed.
From: W+K
Sent: 22 November 2007 16:33
To: xxxx
Subject: RE:

Are you taking the piss?

vocal sexists


Stuart writes:

What’s in a name? Or rather, what’s in two names?

How do creative teams get to be known as what they’re known as? How is the order decided? What I mean is, for instance, why is Tony & Kim, never Kim & Tony?

Is it alphabetical? Nope. Is it what scans best? Maybe. But perhaps there’s another reason.

At the risk of upsetting a few people, I would like to hypothesise that it is often the slightly more vocal of the pairing whose name comes first. So I give you the WK creative teams:

Tony & Kim

Ben & Matt

Sam & Frank

Darren & Lucy

Fabian & Ida

Ian & Sophie

Mandy & Sarah

My argument would be that each of the first names here is the slightly more vocal.

Yes there are exceptions (damn you Richard & Mark and Angus & Paul) but there seems to be a strong correlation between being first in the naming, and being a bit more vocal. Are the slightly more vocal ones slightly more vocal about deciding how their team is known?

There are some undecideds, of course. Some people call our new team Matt & Matt, but then others call them Matt & Matt.

And then there are teams where it’s too close to call, in terms of who is the more vocal. Like our team who are called ‘Dan and Ray’ (well, those are their names). But here, perhaps there is a suggestion of a more worrying sub-clause in the name order rules.

Ray, you see, is actually a girl. Dan isn’t. So, if teams can’t decide who is the more vocal, then does the man automatically go first? Has Germaine Greer’s life been wasted?

This is backed up in wider culture. You never hear any of the following:

Ginger and Fred

Jane and Tarzan

Eve and Adam

Juliet & Romeo

Judy and Richard

Judy and Punch

Mindy and Mork

Mildred and George

June and Terry

Gretel and Hansel (yes, I checked)

It wasn’t Jill and Jack who went up the hill. Why? For rhyming purposes, or blatant sexism?

Even one of history’s strongest ever women – Cleopatra – didn’t get nomenclature promotion over Antony. True, it isn’t called the A&V Museum, but that’s probably just a typo that’s stuck.

Why, why, why not Delilah and Samson? OK, it’s Posh and Becks, but it’s Becks who wears skirts more often. And let’s face it, Torvill and Dean weren’t kidding anyone.

The French are rather more enlightened. In French, chalk is feminine but cheese is masculine.

But this is careering way off the main question. How do creative teams get to be known as what they’re known as?

For couples, the rule is clear. Who you knew first goes first. If you knew Mick Bailey (our Head of Creative Services) first, it’s Mick and Julia. If you knew Julia Methold (our Head of TV) first, it’s Julia and Mick.

Mums, bless ’em, overrule this rule. Mums rule the roost in the naming-order family, versus dads. Even for posh people who have mothers and fathers.

Maybe creative teams should conflate their names into one. Like Brad and Angelina becoming Brangelina. Fabida might work. Tokim might not.

Anyway, I guess it’s time for me to put the words ‘up’ and ‘shut’ the other way round too.


It’s nice to head out of the big smoke now and again and where could be
nicer for a day trip than University College Falmouth. Darren and I had a
great day airing the Creative Advertising MA course’s Persil campaigns in
public. The work was great and we were pleasantly surprised considering the
course is in it early stages of the year. However the sandwiches were poor,
maybe some crab or smoked mackerel next time chaps? After all you are by the
We are still getting to grips with the pants that Rose and Charlie made us.
Which loo do we go in? Looking forward to visiting you all soon.
Keep up the excellent work. Loose and Daz