People’s Revolutionary Choir promo


Here’s a promo I worked on for my mates in the PRC for their forthcoming single released 6th October.

I didn’t really do anything just got my mate Dave Daniels to do what he does. He’s a great animation director, amazing graphic shapes and movements working with sound is his bag. He did a pretty mean job for us on a Honda FRV campaign a couple of years ago. We didn’t have any money so thanks to Dave for very kindly offering to make this in his own time.

The idea was to visualise each instrument, kind of like that iTunes visualiser but better.

We thought doing something that focused on the music made you listen to the track. There’s plenty of promos where you end up looking at the film rather than listening to the music. And that’s what it’s all about.

It’s a psychedelic/graphic thing.

It’s psychographic. Yeah, that’s what it is.

I know I’d like this band even if I didn’t know them.

Hope you like it.

Matt Gooden.

Check out the PRC’s myspace or catch them in the flesh.

Dave’s pod casts.






OXFAM CHARITY GIG, LINE UP SO FAR… Monaco, Terry Hall (acoustic set and dj), Vinny Peculiar (acoustic set), The Complete Stone Roses, the Debretts, The Rools, Will Carruthers, Damian Morgan & Mike Doyle.

Strategy and effectiveness plaudits


Our work for Lurpak has been shortlisted for the APG Creative Strategy Awards. Matt Boffey’s ‘beguilingly seductive’ paper (this may well be the first time the words ‘Matt Boffey’ and ‘beguilingly seductive’ have been used in a sentence together) is said to show how ‘classic planning combined with new thinking at the brand level can result in highly effective and mouth-watering work’.

Wieden +Kennedy Amsterdam is shortlisted three times for the same APG awards with their work for Coke & Nike (both Air Max 360 and Women).

Meanwhile, the team at Wieden+Kennedy Amsterdam has also triumphed at this year’s Euro Effie awards and taken the Grand Prix and the Gold for the Nike Women’s ‘Tell me I’m not an Athlete’ campaign.


On Wednesday night Dave Cobban, Eliza Esquivel, Jasmina Peri, Jenny Howard and Nike client Adrianna Pereira headed to Brussels with high hopes for the selected finalist. This is the first year that the Amsterdam office has delved into the effectiveness awards and to receive such acclaim so soon is really inspiring. The jury’s decision is based on the original concept, the execution and the overall effectiveness of the campaign so congratulations go right across the board. Alvaro, Sue, Elissa, Patricia, Jasmina and Dave should all feel suitably proud of themselves for creating a body of work that not only looks great but that also offers cultural relevance and real insight. Thanks also go to everybody involved in building a case study that obviously showed the work off to its full advantage.

On accepting the award, Adrianna Pereira commented, "winning this award is a real testament to the effectiveness of such a long term partnership between Nike and Wieden+Kennedy. Because of that relationship, we were able to build a campaign were the creative work is so strong, pushes boundaries and really connects with the consumer".

Congratulations guys!

coleen and rooney and wieden and kennedy


So, today Coleen McCullogh (aka Mrs Wayne Rooney, for anyone who’s spent the last couple of years in a sensory deprivation chamber) was outside our office doing a street casting for her new TV show ‘Coleen’s Real Women’. Bored W+K staffers who were gazing out of the window in search of inspiration noticed that a celebrity was in the neighbourhood. So a few of our folks wandered outside to see what was going on. Meanwhile, in the background, on the office roof terrace, the Rooney flag that we created as part of the Nike campaign for last year’s world cup was unfurled.


W+K creative Mandy Smith (above, left) was ‘spotted’ by Coleen – who was trying hard to ignore the enormous naked image of her husband just over her shoulder – and invited to audition for the show. (To be eligible she will have to prove that she’s never been a pole dancer, glamour model or criminal, according to the application form.)



Danny Wallace – "Oi! Coleen! Give us a wave, love!"

Emeco @ Tent London

Dan and Greg from Emeco have been at W+K this week. They are over for the Tent exhibition and to have a look at 100% Design which has been happening in London.


Greg, Tony, Sam and Dan talking ‘Aluminum.’

Thursday saw the kick off of Tent London (you can go and see it at the Truman Brewery off

Brick Lane).

Emeco were showing off their recently launched chair. Norman Foster liked the way Emeco made their 10-06 chair and Emeco liked the way he designed buildings. A friendship was born. An idea concieved. The 20-06. The only thing left for us to do was to was to set the stand up, a huge helium filled balloon, a 380kg anchor and of course two Foster designed Emeco 20-06 chairs.


The Emeco client looking on in amusement.




Designed to be light the chair weighs only 7lbs.


But light doesn’t mean lightweight, the chair is made by hand through a 77 step process using 80% recycled aluminum. So it’s strong. Strong enough to hold 1000lbs, or a very heavy anchor.


And we have our own exhibition  in our window.