A review of this blog from an article at Ryan Kerr Diary.
Wieden Kennedy’s blog “Welcome to Optimism” is a good example of this (type of blog). They keep write-ups of pitches they have done, new work just released, company nights out, late nights at work, new hires, and really show what it’s like to work with this extremely talented group of advertising people. It therefore serves as a recruitment tool but also showcases work to clients and prospects alike. A new prospective client gets an extremely good view of the agency and gains valuable information as to whether this is a team that they want to work with. The question though in these circumstances is whether clients really want to know what it is really like to work inside an agency or whether this is more truth than they can handle. Wieden Kennedy’s growth for the year seems to indicate that this isn’t the case and the rest of the personality of the agency is clear for all to see whilst the industry reads their blog hoping to pick up some tips on how they produce the excellent work they do.
The secret is in the magic beans.