SPACE.NK NY

Clover_window

We’ve been doing some work with SPACE.NK for the opening of their first US store in Greene Street, New York. First we created the window above. It says:

Finding things that are harder to find…That’s when it starts to get exciting. Looking further afield.Taking the path less travelled.That’s where we like to go. That’s where we discover the really special things. The beauty secrets that make SPACE.NK SPACE.NK

And when you get close up to the window, you saw…

…a real four leaf clover.

Four_leaf_clover_photo

Clover_closeup

Now the window looks like this:

Spacenk

Pic courtesy of the shophound. The words ‘come closer’ are formed from all sorts of beauty products, as you can see, if you come closer.

Come_closer

The copy reads:

Copy

birthday blowjob

Birthdayblowjob

So W+K producer Jon Chads, currently shooting in L.A. (darlings) didn’t tell anyone all day that it was his birthday… but we got word out from London to the team, so they got this big pink cake with his name on it from catering and gave it to him in front of all the crew at the end of the day. Very embarassed apparently. So many candles that he needed some help blowing them out. Happy b’day, Chads.

we salute you, brave food warriors

Our new campaign for Lurpak breaks this week. It’s the result of a process that began with the pitch back in January 2006. So it’s been a long time coming and it’s a completely new direction for Lurpak. The campaign positions Lurpak as a quality butter to be enjoyed by anyone who appreciates the simple pleasure of good food.

It was interesting to post the new Guardian work on here and get people’s reactions. Please let us know what you think of this too.

Ready_meal

Wonky

Mash

Lurpak_linguini_dps

Lurpak_steak_dps

Lurpak_trout_dps