Wkside to challenge, inspire and learn
Table. First floor. Four comps with all the trimmings. White wall.
Inductions and introductions.
Openness. Sharing and honesty. No one knows everything.
Creativity is subjective so have a reason
It’s about Solutions for Problems
Telling the truth is an interesting way
Get in the mood
Sky one: cooking with hash
Don’t say do
Choose those who push it not please you
Orlando doesn’t drink tea or coffee
Tom’s like simon pegg
I’m v.happy to be here.
Meeting, greeting, talking and socialising with the W+K Team and seeing such a high quality of work really helps me to understand why W+K are so strong as a creative team and why they seem to be in the top bracket of every one’s list in London and around the world. They work very hard as individuals and even harder as a team.
My insight in becoming a part of the W+Kside team, working for Wieden +Kennedy has been very inspirational on all accounts.
FIND THE NUGGET
BOX IT UP.
So far the week’s consisted of meeting 3 very creative individuals with different ways of thinking, not to mention a whole company-worth of some highly energetic creative people. Overall it’s been extremely insightful and inspirational and I know that there will be more of that to come.
My highlight so far is being shown how creatives interpret a brief and the gradual stages and thought patterns of the creative journey they take to reach that final BIG idea.
Main points that have stuck in my mind are that W + K is a team. It’s not about individuals it’s about working together and being willing to share and contribute. The other is that it is not like any other advertising company. There are no closed doors just big rooms where all ideas are welcome.
Bring on the next three months!
Thanks to all that have spoken to us so freely and especially to our mentors: Sam Brookes, Natalie Field. Lucy Collier, Matt Berry & Matt Boffey.
Work in progress: