Merry Xmas to all our readers

It’s Christmas time – the office shuts for the holidays at lunchtime today, so it seems an appropriate time to look back on the year that’s gone.

We were warned at the start of this year that ‘maintaining the creative bar at the lofty level reached by Cog will be difficult’ (Campaign ‘school report’ 2003). Overall, we’ve kept up the standard and, some would say, surpassed it with the Honda Diesel campaign.

According to the Gunn Report we were the second most awarded agency in the world in 2004. (After BBDO Brazil – damn those Brazilians.) Most of this was down to our work for Honda, which swept the board at the world’s festivals. ‘Cog’ was named most awarded commercial of 2004 by the Gunn Report. (Honda ‘Sense’ and ‘Everyday’ were also in the top 5.) The new Diesel campaign was also named campaign of the year and TV commercial of the year by Campaign.

And we picked up a couple of golds at IPA Effectiveness, which should help show that the creativity is applied to generating commercial results for our clients.

We branched out beyond advertising and executed a number of branded content projects through our content division, Wieden + Kennedy Entertainment. These included a football magazine ( Goodbye Hoof Hello Nutmeg) and a documentary (Panna KO), both for Nike.

We created a massive online world for Aiwa that gave the brand a global showcase

On the new business front, growth was steady, with wins of Associated New Media and Wales Tourist Board, and also additional business from existing clients Honda and Revlon. We also won a place on the Unilever roster when we picked up an assignment from them.

Staff-wise, we brought in some great new people. Neil Christie joined as Managing Director and Emma Trotman (from MADE) and Julia Methold (from BBH) joined as New Business Director and Head of TV, respectively. Other new joiners included Penny Brough and Jon Tapper in account handling, and Matt Boffey in Planning. And we’ve hired two new creative teams who start in January – Kerry and Stuart from TBWA and Mark and Richard from Claydon Heeley.

By any measures, 2004 was our most successful year yet in the UK. But there’s still plenty more for us to achieve in 2005.

Onwards and sideways!

Campaign Annual 2004 highlights

Amongst looking back nostalgically at a year of bust-ups, cut-backs, greed and backstabbing, the roundup of the year that was 2004 in today’s Campaign mentions:

No 1 best TV ad: Honda Grrr
No 1 best interactive TV ad: Honda Grrr
No 3 best interactive TV ad: Honda IMA
No 2 best soundtrack: Honda Grrr
No 1 best international TV ad: Nike Musical Chairs (by W+K Amsterdam)
Jeremy Craigen’s view of the top 5 creative ideas of the year included the Beta-7 Sega campaign by W+K New York
No 6 biggest turkey was Ford Focus C-Max: ‘council-house Cog’, and a ‘cynical rip off’ of ‘Wieden + Kennedy’s award-winning Honda masterpiece’.

And Tony & Kim were just pipped into 11th place in the best creative directors list by Dave Alberts.

musical ruler a true treasure

We recently received the following email, which will no doubt encourage us to keep making daft things like musical rulers:


Dear Ms. Papworth (sic) and Mr. Davidson:

I’m writing to you both at the suggestion of Ty Montague, who is the friend of a friend. I am a collector of rulers, and last week purchased (on ebay) a copy of "Dan Wieden’s Play in a Day / Guide to Ruler Playing," which Mr.Montague says was issued by W+K in London along with a ruler. What I don’t have is the ruler that goes with the publication, and I would like very much to have one for my collection.

I currently own over 4,000 rulers, but this new acquisition is one of the true treasures. I can’t quite figure out why Mr. Wieden produced the pamphlet, but I can assure you that it brought great joy to my colleagues here today when I exhibited it along with other rulers relating to music, dance, and theatre.

Many thanks in advance for any advice you can give about the ruler.

New release from our friends in Tokyo

W+KTokyoLAB introduces its 4th artist, the human beat boxer AFRA.
The produced album title is "Digital Breath". Producer is Prefuse 73, a.k.a
Scott Herren. The CD includes 8 music tracks, and the DVD includes music
video which was produced in Bangkok, live performances, interviews.

There will be an album release party in Tokyo with the special guests, HIFANA, TUCKER, and 2 human beatboxers KEI and KEIMUN on December 7th (Tues).

AFRA "Digital Breath" Release Party

CLOSE 23:00


For details on this and other WK Tokyo Lab releases see