BBC helps W+K sell Hondas with Cog ‘Tribute’


Following spoofs of our Honda ‘Cog’ commercial by 118 118 and Sugar Puffs, now the BBC have done one.
The BBC’s commercial shows footballs and sports equipment knocking against each other in sequence and uses the tagline, “The passion of football. The power of local radio”. Obviously, if you want to convey the power of local radio, then borrowing a visual analogy about automotive engineering excellence is an elegant solution.
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And whoever the agency is, I apologise for calling them lazy. Maybe they were just very busy when that brief came in.